In order to successfully create a Web site that will generate enough traffic for it to be productive, especially in the case of online business, Webmasters or site owners are now incorporating the use of search engine optimization (SEO) to achieve this goal.

How SEO Works?

Search engines allow Web surfers to look for information on the Internet using keywords. The algorithm utilized by these engines will compare the user’s keywords with those found on the content of different Web sites.

Depending on the density of keywords, the search engine will determine the rank of each of these sites and place them accordingly on search engine results. The higher the rank is, the bigger the possibility that your site will be placed on the top most lists. This is how search engine optimization works

The Webmaster should create a Web site that will contain these keywords, with some variations, so that search engines can pick them up. The thought might occur to you that it would be safe to spam keywords on your site to achieve this goal — well you’re wrong. Search engines can ban your Web site from their index if the algorithm determines a keyword spammer during the look-up process. So it’s best to limit your keyword to minimum, yet providing maximum SEO compatibility.

Applying SEO To Your Web Site

The first step to search engine optimization is to properly utilize keywords into different areas of your Web site. You might delve into a little bit of HTML programming in the process, so that you can also incorporate these keywords into the META codes of your Web document.

For starters, you need to have a domain name that contains keywords that will reflect the overall theme of your site. Next, you need to add keywords under your document’s header tags, which include the title and META.

A META tag is simply your Web document’s description. This contains a few lines that will describe your site and the contents found inside. In most cases, search engine algorithms will look for these keywords on the site description before the content found on the body of your Web document.

The META tag is where some individuals spam keywords in hopes to achieve high ranking in search engine results, and get banned in the process.

The body of your Web document is where most informative content of your site is found. It will reflect the theme of your site, as well as the products and services if it was created for online business. You need to incorporate keywords into the main page of your site, as well as the rest of the pages to improve search engine coverage.

In truth, you can either optimize your site on your own or ask SEO experts to do it for you. In both cases, a successful optimization would yield positive results in your overall site traffic during the course of its operation, which would be beneficial to you or your business.

Vanessa Arellano Doctor


Search engine is practically the best tool in increasing site traffic. You need to customize your Web site to conform to the standards of search engines and aim for the top ranks of search engine results to give your site traffic a healthy boost. The right way to get this started is through search engine optimization or SEO.

What is SEO?

The concept of SEO is to optimize your Web site so that it can be covered by search engines. There are plenty of ways to do this, however, but sticking to the basics is always the best method when you are still starting out. It is true that there are more advanced methods in SEO, like building links or outsourcing your site using blogs; but these methods are quite advanced for first time users, so its best to stick to the basics first.

Keyword Optimization – Title and META Description

The first step to SEO is to optimize your site for keyword optimization. Search engine uses keywords to look for information across the World Wide Web. When there is a match on the keyword on a specific site, it will be placed on search engine results. The more keyword matches the site has, the higher the ranking it would have on these results.

Optimizing your site to contain these keywords is quite easy. You only need to concentrate on 2 specific areas of your Web page: 1) title and 2) META description. These two are commonly found under the header tags in your Web document. If you plan to create your Web page from scratch using HTML, then you can easily find them under the header tags (<HEAD></HEAD>).

You need to keep in mind that search engines would first look for keyword matches under the title and META description tags, so it’s best to start from there when inserting relevant keywords to your site.

Keyword Variation

Varying your keywords is a sound strategy in search engine optimization. For example, your main keyword “real estate” is what best describes your online venture. You can create variations like “realty”, “real estate properties”, “real estate property”, and so on. The more keyword variations you have in your site, the better your search engine coverage would be.

Publishing Keyword-rich Articles With Links

Now that you have a basic knowledge on how keywords affect search engine results, you can now expand your strategy by publishing keyword-rich articles on different sites across the Web. First, you need to optimize your articles with keyword variations and include a link of your site into its content so that readers can redirect to your site if it interest them.

Note, however, that implementing keyword optimization does not necessarily generate the desired result overnight. This requires a lot of effort and patience on your end to successfully target top ranking results in search engines. But if you persevere and update yourself in Internet marketing strategies, then your goal in Web popularity is not too far off the horizon.

Vanessa Arellano Doctor

The art of search engine optimization (SEO) is tough task, but a very fruitful one if you learn how to properly implement it. This process requires that many pieces of a Web site factor into the final results.

The process of Web site optimization is viewed as a long-term one, both in application and results, and will definitely be not one for those who anticipate quick rankings and wider exposures overnight. It’s a fact that search engines can often be sometimes terribly slow in responding to improvements in A Web site, but which in the long run will garner positive results for that site, in terms of generating more Web traffic and getting more online sales.

What To Expect When Working With An SEO Expert

Like in most related fields of Web site development, there has always been a simmering and a long-standing debate between those who think that learning and practicing SEO should be done in-house, vs. those who argue that it would be better left to the professionals to do the optimization process. While there are advantages to either side, it would be better for Web site owners to weigh their options before deciding on which step to take next. In working with an SEO professional, here are the distinct advantages.

– Long-Term Experience & More Insight

SEO experts who have many years of working in this field, can fully tell you what to expect from the search engines as they help you conduct the optimization process. These experts may also be helpful in interpreting and understanding data pertaining to rankings, and may see the hitches in the results that could indicate if certain trends or strategies should be implemented or avoided.

– Long-Time SEO Experts Have More Industry Contacts

Most SEO veterans have contacts inside the industry, with individuals and consultants who have years of experience in certain fields and in unique areas, which could have a major impact on the success of your efforts. Several SEOs even have personal relationships with the folks at the search engines, although the use of these contacts is very rare and SEO representatives pride themselves in not showing any biases.

– More Link Building Prowess

SEO experts surely will have the capabilities of quickly identifying topical communities and the most popular and relevant sites in them, which in turn will save considerable time when link building. These experts will also possess considerable experience with link acquisition and will recognize the requirements of certain sites for paid links, link requests, etc.

The Pros OF Doing SEO By Yourself

If ever you decide on doing the optimization process by yourself, the first advantage you’ll get is getting complete control when running the process. With personal responsibility comes complete control in each aspect of your site’s optimization, and there should be no question as to who or what created a link or modified a document.

Aside from having full control in implementing the program, you will in the long run be able to fully learn from your actions. You’ll personally find out the ups and downs of Search Engine Results Pages (SERPS), how certain links work, and how on-page changes will be fully visible and recordable.

However, your success or failure will depend entirely on your own efforts, and should narrow the responsibility if ever you see yourself fail, and will prevent overlaps in work or in blaming anyone else for some errors. Lastly, doing the optimization process by yourself also means that you need not have to pay someone else, because if you find that your time is less expensive than hiring an outside expert, doing it by yourself can be a wonderful way of saving money.

Vanessa Arellano Doctor

The process of fully optimizing an online Web site or business is a method that is not expected to give overnight results, and getting targeted traffic, as well as having top ranking in search engines and generating more profits, takes some time. The process does not guarantee overnight results, that is why Web business or other site owners need to have a consistent approach to this important method.

There is a certain amount of satisfaction in achieving goals and modifying strategies as the search engine algorithms change. You need to take into account that if you simply focus on Google, the rankings in the other search engines should also follow. The art of search engine optimization does not have to be an expensive process, however it will probably take an investment of some part from you.

Effective SEO Strategies To Undertake

– Learn To Distribute Good-Quality Content

Awe are all aware that all inbound-link-generating methods really do work. However, a method of getting one-way inbound links that has the most promise, is thru distributing content Through this method, you give other websites content to put on their sites in exchange for a link to your site, usually in an ‘author’s resource box,’ an ‘about the author’ paragraph at the end of the article.

The pluses of distributing content for links is that the links generally generate more traffic than links on a ‘resources’ page. In addition, your article will pre-sell readers on the value of your site. The downside, of course, is that it’s no small amount of work to create original content and then distribute it to hundreds of website owners.

– Waiting for inbound links

If you have good-quality content, you will naturally get one-way inbound links, without asking for it. These organic, freely-given links are a major aspect of any SEO strategy. However you cannot simply rely on them. Unfortunately, ‘eventually’ can be a very long time. There is a vicious cycle wherein you can’t get search engine traffic, or other non-paid traffic, without inbound links. Yet without inbound links or search engine traffic, how would anyone be able to find and give you the inbound links?

– Buying Good Traffic-Generating Inbound Links

The process of purchasing and selling text links on high-PageRank web pages has become common these days. Buying good traffic-generating ‘clean’ links is a great alternative to pay-per-click advertising, which actually gives no major SEO benefits. However, there are a number of roadblocks on primarily relying on paid links for SEO, as the cost of the hundreds of links required for substantial search engine traffic can become very expensive, and as soon as you stop paying, you lose your link.

According to SEO industry veterans, the single major factor to an online businesses’ lack of successful Internet marketing, is simply because no one has seen their site yet. So many firms spend large amounts of money on well thought-out but traditional marketing plans, on such advertising venues like print, radio, television, direct mail, telemarketing, and trade shows, and yet only toss up the Web site as an afterthought.

For firms like these, missing out on the opportunity that search engine optimization offers to help their sites become more productive and more cost-efficient marketing tools, makes for a terribly poor marketing decision.

Vanessa Arellano Doctor

Search engine optimization (SEO) refers to the method of evaluating and improving a Web site based on a lot of major factors that will help a Web site get wider online coverage, attain higher search engine rankings, and get considerably large profits as well.

Businesses and organizations therefore have to recognize these factors that affect their rankings with search engines and make the required amendments in their websites accordingly. Once a Web site has attained much higher rankings, one can say that the firm or organization would be almost halfway through on the path of success on the Worldwide web. It’s often said that diverting traffic to a Web site through getting higher SEO rankings via SEO is a key to attaining the highest level of success on the Internet.

Designing A Web Site Is Key In SEO Design

No matter how great or high you rank for any given keyword, once an online visitor drops by your Web site, they should be able to preform the desired action that would be required for their visit to be a good one. Among the major aspects of optimization is a Web design rule. No matter what happens, you should be able to design a Web site for the various user types who are expected to visit your site.

The Web site should effectively work for your SEO strategy in order to be good and offer great results. Your SEO strategy starts when you design our Web site to work for each user type, and your strategy should be able to complement targeting each user type. When you begin designing your Web site for specific user types, you should be able to determine the goals per user in advance, as this vital information will help you properly measure your SEO costs down the road.

Other Strategies That Would Be Very Helpful To Your SEO Strategy

– Try to begin employing the use of links. Search engines like Google have begun to weigh the use of links heavily when determining search rankings. You need to link your site from credible industry hubs, and others which are highly rated in the search results of engines like Google and Yahoo. You may also request reciprocal links with other Web sites as well.

– Start getting listed in directories. Some online directories are free while others like Yahoo charge around $299 a year, but this small amount would surely be worth it and your site will surely get faster results.

– Enhance our present Web site by providing fresh and updated articles, and also submit press releases, offer award logos, begin a blog, develop a free service, and build an online forum as well for users to converse or send feedback.

– Know how t fully utilize PPC advertising on both Google and Yahoo search engines. In doing so, also test specific keywords to see what conversion rates you would be getting.

What You Should Not Do In SEO

According to long-time SEO experts, the following should not be done when optimizing your Web site, and these are: Making an all-Flash website without an HTML alternative; Utilizing JavaScript for navigation; Spamming other websites for incoming links, Launching your Web site before it is done; Using duplicate content; Pointing several domains to one site without using a 301 redirect; Using other “black hat” techniques like Doorway/Landing pages, cloaking, hidden text and keyword stuffing.

Vanessa Arellano Doctor

SEO is a quite tricky, but helpful art of fully optimizing a Web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Online companies and organizations that practice this unique form of Web site optimization can vary; as there are some who have a more specialized approach, while others take a broader and more general approach.

Optimizing a web site for search engines usually may require verifying many unique facets, more so that SEO practitioners consider themselves involved in a much wider field of Web site optimization, as those elements are somehow interrelated to each other.

Why Search Engines Easily Locate An Optimized Web Site

It’s a fact these days, that most search engines continue to constantly work towards fine-tuning their technology to crawl the Worldwide Web more comprehensively and locate and retrieve more relevant results to users. However, as with almost all aspects of technology, there will always be a limit to how search engines can operate.

Whereas the right moves can attract you hundreds, or even thousands of visitors, along with wider attention, while the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will be able to easily see it. The online environment is becoming increasingly competitive, and those firms who perform SEO will have a more distinct advantage in getting targeted traffic and buying customers.

Creating Better Incoming Links

As most SEO industry veterans would say it, a link is a link is a link. However, without the simplest form, your Web sit will not fare well in most search engines. It’s advisable that the more links you have, the better that chances you’ll get of being crawled by the search engine spiders.

It is also vital to ensure that you have the proper anchor text for your incoming links. According to experts, perhaps the best method of gaining good-quality links from other Web sites, is to link to those sites, and let them be aware that your site is there and hope for a reciprocal link from them.

Proper Keyword Density Matters

Analyzing the right keyword density for your Web site’s articles is truly helpful in making your Web site become more efficient, and visible as well. While you do not wish to go overboard and use the keyword every 5th word, ensuring that it comes up quite often will help you rank much higher in most search engines. It’s advised that you should place your keywords not more then 5% of the total per page, as putting more than that would amount to spamming.

Having The Right Web site Titles Helps

In ensuring that you attain the proper Web site titles for your pages is crucial, as the keywords you place in your title are helpful in ensuring that your topic is understood by search engines like Google for instance. One of the important aspects for ranking, is if the title is on-topic with the search results. Using appropriate, good titles and topics on your Web site helps to generate more online traffic than in attaining a higher placement on the listing.

Vanessa Arellano Doctor

For those who operate online businesses, or simply have a site on the Internet, attaining more visitors, or getting more Web sales is a must for the survival and viability of that Web site. For those who wish to further improve their standing online, calling a search engine optimization (SEO) expert or firm would be the best thing to do.

It’s quite easy to fall for the smooth sweet-talking salesperson, and directly believe in what they say, however you may just be wasting your time and money on someone who doesn’t actually do any of the search optimization work, or may only act like they know how to do it. As a consumer, you need to be armed with the capability to ask direct, intelligent questions about how an individual expert or company manages their SEO campaigns.

Learn More About A Company’s Methods

As you shop around for potential SEO candidate firms, it would be best to learn from each firm that is willing to offer you information. Although, you need to be aware that the more time someone can spend giving away free info, the more likely they are to charge you large professional fees in the end.

It would also do well if you could call many companies and ask direct, good questions about SEO strategies. Don’t waste anyone’s time by asking the same questions over and over, and expecting different answers, however take notes and get good answers.

By doing so, you’ll be quite surprised when you get a lot of different answers from these people, but be more inclined to believe something if you hear it a few times. In addition, ask each SEO firm who they would recommend if they were too busy, because some credible firms are too busy and will be happy to tell you this.

Your SEO Firm Should Be Well-Versed In Other Internet Marketing Ideas

Aside from selecting the most competitive and right keyword phrases, your potential SEO experts should be well versed in other Web marketing areas.

If your site traffic is leaving as soon as they get there, or if people get lost on your site, your SEO company should be able to help you diagnose this. They should also be able to help you measure the efficiency of your campaign by showing you how to analyze your log files. The optimization companies or individual experts which are the most popular are the ones you should consider.

Ask A SEO Firm To Outline Their Methods

If a prospective SEO expert or firm tells you that they will only be implementing changes to your site itself, this could probably mean that they won’t be spending any time working on your site’s link popularity.

As link popularity plays a tremendous role in determining rankings in every major search engine, good-quality and credible SEO firms will spend a great deal of time looking for industry-specific directories and portals where a link to your site can be added. These firms should also review all of your existing incoming links, and ensure that the Web site owner has configured them in such a way as to give your site the highest chance of attaining higher search engine rankings.

Because of the significance of search engine optimization, there are many individuals and online firms that will offer to optimize your Web site for a fee. While most of these experts are credible and professional ones, there are a number of them that use questionable, or outright illegal techniques, and others are complete scams.

Identifying the right aspects and methods will help in choosing the best SEO firm. A top-quality optimization expert will have a number of characteristics which will set them apart from the rest.

Vanessa Arellano Doctor