online media technology

The leading business search engine, directory and pay-per-click advertising network, has recently announced the release of 2008 B2B Search Marketing Strategy Guide: Advice From the Pros, a free whitepaper that helps B2B marketing professionals deliver better search marketing ROI.

The guide, released by, is based on survey responses from 144 marketing agencies currently managing paid search and search engine optimization (seo) efforts for business-to-business clients.

According to respondents, certain B2B trade characteristics, which include the length of the sales cycle, target audience attributes and search engine dynamics and features, lead to different goals, strategies and tactical priorities for B2B search marketing.

“The business buying process differs from consumer buying, and search marketing strategy must adapt to effectively address unique business marketing challenges,” said Ben Hanna, VP, Marketing at “This strategy guide synthesizes best practices from the front lines to help marketers deliver better results paid search and seo results with less effort.”

The whitepaper also includes a comprehensive B2B search marketing agency directory, including agency services, location and contact information., a wholly owned subsidiary of R.H. Donnelley Corporation, is the leading business search engine, directory and pay-per- click advertising network.

Vanessa Arellano Doctor


Search Engine giant Yahoo! has announced the availability of its mobile search engine beta, OneSearch in Argentina, Brazil and Mexico, with localized content presented in Spanish and Portuguese.

OneSearch improves consumers’ search experience on mobile devices by integrating content from a variety of sources across the open Web, providing consumers with access to localized news, financial information, weather conditions, Flickr photos, Yahoo! Answers, Web images, as well as Web and Mobile Web sites.

“Yahoo! OneSearch has changed mobile search by fundamentally improving the way consumers access and use the Internet on their mobile phones,” said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo!. “By extending the premier mobile search service tailored to the unique needs of the Latin American consumer, we’re providing compelling mobile experiences to millions of people and driving further usage of mobile Internet services in the region.”

For example, if a consumer wants to track the stock price and latest news for a certain company, just type the company name or ticker symbol into the search box. The oneSearch results list the company’s Web site and stock quote, followed by recent news articles and Web and Mobile Web results. To dig more deeply into the results, a consumer simply needs to click on any item or category. For instance, by clicking on the ticker symbol in the oneSearch results, the user will be presented with in-depth financial information and company statistics as well as a stock chart showing recent performance.

Vanessa Arellano Doctor

The world’s most popular online video-sharing Web site, YouTube, has launched a localized service in South Korea recently to capitalise on the country’s fast-growing user-created content market.

Sakina Ariswala, head of YouTube’s international operation, said it has secured content from local companies for its Korean operation to supplement the vast collection of the US-based operation.

“South Korea is a very interesting market,” Ariswala told Yonhap news agency, citing its well-established IT infrastructure.

The company’s main focus is first to build global communities and then consider how to make a profit, she said. YouTube now provides localised services in 19 countries. Users can upload, view, and share video clips through YouTube, which was bought by the world’s top Internet search engine Google in 2006.

YouTube became well known in South Korea after a video clip of a self-taught amateur Korean guitarist playing Pachelbel’s “Canon in D” received more than 36 million clicks worldwide last year.

However, it faces tough competition with home-grown user-created content sites, which have dominated the local market.

Vanessa Arellano Doctor