The leading business search engine, directory and pay-per-click advertising network, has recently announced the release of 2008 B2B Search Marketing Strategy Guide: Advice From the Pros, a free whitepaper that helps B2B marketing professionals deliver better search marketing ROI.
The guide, released by Business.com, is based on survey responses from 144 marketing agencies currently managing paid search and search engine optimization (seo) efforts for business-to-business clients.
According to respondents, certain B2B trade characteristics, which include the length of the sales cycle, target audience attributes and search engine dynamics and features, lead to different goals, strategies and tactical priorities for B2B search marketing.
“The business buying process differs from consumer buying, and search marketing strategy must adapt to effectively address unique business marketing challenges,” said Ben Hanna, VP, Marketing at Business.com. “This strategy guide synthesizes best practices from the front lines to help marketers deliver better results paid search and seo results with less effort.”
The whitepaper also includes a comprehensive B2B search marketing agency directory, including agency services, location and contact information.
Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation, is the leading business search engine, directory and pay-per- click advertising network.
Vanessa Arellano Doctor