online marketing

Search engine is practically the best tool in increasing site traffic. You need to customize your Web site to conform to the standards of search engines and aim for the top ranks of search engine results to give your site traffic a healthy boost. The right way to get this started is through search engine optimization or SEO.

What is SEO?

The concept of SEO is to optimize your Web site so that it can be covered by search engines. There are plenty of ways to do this, however, but sticking to the basics is always the best method when you are still starting out. It is true that there are more advanced methods in SEO, like building links or outsourcing your site using blogs; but these methods are quite advanced for first time users, so its best to stick to the basics first.

Keyword Optimization – Title and META Description

The first step to SEO is to optimize your site for keyword optimization. Search engine uses keywords to look for information across the World Wide Web. When there is a match on the keyword on a specific site, it will be placed on search engine results. The more keyword matches the site has, the higher the ranking it would have on these results.

Optimizing your site to contain these keywords is quite easy. You only need to concentrate on 2 specific areas of your Web page: 1) title and 2) META description. These two are commonly found under the header tags in your Web document. If you plan to create your Web page from scratch using HTML, then you can easily find them under the header tags (<HEAD></HEAD>).

You need to keep in mind that search engines would first look for keyword matches under the title and META description tags, so it’s best to start from there when inserting relevant keywords to your site.

Keyword Variation

Varying your keywords is a sound strategy in search engine optimization. For example, your main keyword “real estate” is what best describes your online venture. You can create variations like “realty”, “real estate properties”, “real estate property”, and so on. The more keyword variations you have in your site, the better your search engine coverage would be.

Publishing Keyword-rich Articles With Links

Now that you have a basic knowledge on how keywords affect search engine results, you can now expand your strategy by publishing keyword-rich articles on different sites across the Web. First, you need to optimize your articles with keyword variations and include a link of your site into its content so that readers can redirect to your site if it interest them.

Note, however, that implementing keyword optimization does not necessarily generate the desired result overnight. This requires a lot of effort and patience on your end to successfully target top ranking results in search engines. But if you persevere and update yourself in Internet marketing strategies, then your goal in Web popularity is not too far off the horizon.

Vanessa Arellano Doctor


The leading business search engine, directory and pay-per-click advertising network, has recently announced the release of 2008 B2B Search Marketing Strategy Guide: Advice From the Pros, a free whitepaper that helps B2B marketing professionals deliver better search marketing ROI.

The guide, released by, is based on survey responses from 144 marketing agencies currently managing paid search and search engine optimization (seo) efforts for business-to-business clients.

According to respondents, certain B2B trade characteristics, which include the length of the sales cycle, target audience attributes and search engine dynamics and features, lead to different goals, strategies and tactical priorities for B2B search marketing.

“The business buying process differs from consumer buying, and search marketing strategy must adapt to effectively address unique business marketing challenges,” said Ben Hanna, VP, Marketing at “This strategy guide synthesizes best practices from the front lines to help marketers deliver better results paid search and seo results with less effort.”

The whitepaper also includes a comprehensive B2B search marketing agency directory, including agency services, location and contact information., a wholly owned subsidiary of R.H. Donnelley Corporation, is the leading business search engine, directory and pay-per- click advertising network.

Vanessa Arellano Doctor

Search Engine giant Yahoo! has announced the availability of its mobile search engine beta, OneSearch in Argentina, Brazil and Mexico, with localized content presented in Spanish and Portuguese.

OneSearch improves consumers’ search experience on mobile devices by integrating content from a variety of sources across the open Web, providing consumers with access to localized news, financial information, weather conditions, Flickr photos, Yahoo! Answers, Web images, as well as Web and Mobile Web sites.

“Yahoo! OneSearch has changed mobile search by fundamentally improving the way consumers access and use the Internet on their mobile phones,” said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo!. “By extending the premier mobile search service tailored to the unique needs of the Latin American consumer, we’re providing compelling mobile experiences to millions of people and driving further usage of mobile Internet services in the region.”

For example, if a consumer wants to track the stock price and latest news for a certain company, just type the company name or ticker symbol into the search box. The oneSearch results list the company’s Web site and stock quote, followed by recent news articles and Web and Mobile Web results. To dig more deeply into the results, a consumer simply needs to click on any item or category. For instance, by clicking on the ticker symbol in the oneSearch results, the user will be presented with in-depth financial information and company statistics as well as a stock chart showing recent performance.

Vanessa Arellano Doctor

US search engine giant Google has slipped on economic and social-networking banana peels, reporting fourth-quarter results that missed analyst views.

Amid fears of a recession, the Web search leader’s miss came two days after archrival Yahoo disappointed investors with weak earnings and a timid outlook.

Google’s quarter was hampered by several factors, including dips in ad spending by travel and financial companies, George Reyes, Google’s chief financial officer, said in a conference call with analysts. But he called the dips “seasonal.”

More than that, Google co-founder Sergey Brin said the company is having trouble selling as many ads as expected on partner site MySpace and other social networking sites.

“I don’t think we have the killer best way to advertise and monetize social networks yet,” Brin said. “Some of the things that we were working on in Q4 didn’t really pan out.”

Google shares were down about 7% after hours, after it released the results. Investors are worried the recession will slow Google’s ad growth. Its stock is down 18% on the year, about twice as much as the Nasdaq composite.

The company still dominates search. In the U.S. last quarter, 56% of online searches were done through Google, vs. 50% a year earlier, says comScore Networks. The traffic numbers indicate that Google is showing no signs of losing ground to Yahoo or Microsoft, says Youssef Squali, an analyst for Jefferies & Co.

“Google owns the search market at an increasing rate,” he said. “They are getting (more) share even though they already own more than half of the market.” But a recession would be cause for concern, analysts say. Google relies on thousands of small and midsize businesses that buy ads to push products and services

Vanessa Arellano Doctor

BusinessThose who have businesses out there certainly desire to make it successful. It would be helpful with your business to have company website which can help you promote and advertise your company’s products and services.

With the technology nowadays, more and more people are using the internet in seeking information, products and services by the search engines. So you have to make sure that more and more people will visit your website to gain traffic and popularity. In order to achieve this, you have to make use of internet marketing that can help you out in gaining success.

You have to make use of search engine optimization, to make your website be found with search engines. Optimizing your website is very important. In optimizing your website, you can achieve your goals such as increasing traffic, be ahead of your competitors, gain lots of profits and be on the top rank of the search engines results.

There are lots of things that you should understand and in order to optimize your website. It is quite tough but you can find ways in order to gain better understanding and knowledge about search engine optimization. You can surf few websites that offer tips and guidelines about SEO. This can help you achieve information on how to optimize your website.

Titles, description, and keyword Meta tags are very important in optimizing your site so you have to gain information on what you should do to assure success. Make sure to do unique Meta tags since search engines use these tags in an assistive manner to theme your page. Make sure to choose keywords properly, you have to pick those that are relevant to your topic or subject. You can pick the right ones by keyword research and analyze which phrases that people are finding or looking.

You need to create page specific title tags by using keyword-rich with proximity. Never use same Meta tags in every pages of your website. It is better to use separate title tags in every page of your website.

In writing contents, make sure that there are unique and create these contents based on these keywords. You have to apply these keywords into your Meta tags accordingly.

These are few of the things that you should understand and do in optimizing your website to assure that you will gain lots of visitors. But if you think that you can’t do all these things alone, you can work with a SEO Company. SEO company, having how-how tools, skills, knowledge, abilities, strategies and experiences they can assure you that you can achieve your goal to be on the top rank of search engines results.

With the help of the right SEO Company, you can achieve all your goals for your company’s success. Just give few of your time in finding the right SEO Company. You can use the internet in seeking the right SEO Company that can help you out.

Eliza Maledevic Ayson

Web traffic refers to the amount of data sent and received by visitors to a Web site. Measuring Web traffic is determined by the number of visitors and the number of pages they visit.

According to some experts, when it comes to attracting visitors to your Web site, content is key. Your Web site should be more than just an online brochure, and should also serve as a valuable resource that is rich in content, and attracts your target market and keeps them coming back.

Why Is It Necessary To Drive More Customer To Your Site

The process of driving customers and prospects to your Web site is vital for its success and survival, and should help in increasing your company’s sales and revenue.

In the past few years, there have been many types campaigns, ads and concepts that claim to significantly increase traffic on your site, and many don’t seem to work effectively, and some cost a lot of money. It turns out that marketing your web site is not too different from marketing your phone number. And you may not necessarily have to spend a lot and blow your annual marketing budget on it.

Approaches In Increasing Web Traffic

– For those who are looking for innovative ways and ideas to increase traffic to their Web site, consider adding more content that visitors will find useful. One of the best ways to do this is by adding newsletter-style articles to your site.

– The important aspects that go into the crafting of an effective customer newsletter could also be applied to helping make your Web site more successful.

In both cases, you may wish write and feature interesting and useful content that will help attract prospective customers, inspire confidence in your firm, enhance your business’ reputation and encourages repeat visits or purchases. It would also be good to highlight a specific service or product: Write articles that will describe to customers how your specific products or services can benefit them.

For example, a care stereo manufacturer could write about their newest model, and how it uses new technology to let you keep track of your favorite FM stations through satellite or GPS. A antivirus software firm might highlight its new plug-in and show how it makes tracking viruses much easier than ever.

– Promote your Web site by giving presentations, speeches or writing articles that promote your site. You could also join networking group or civic organization. Volunteer to speak or to write an article about a relevant subject. Mention your site frequently in the discussion or article, whenever appropriate.

– It would also help to send announcements to everyone on your contact list and to a targeted mailing list of prospects.

– You could also trade links with customers and other relevant sites. If there’s a site out there that sells a complementary product or service, you may offer to place their link on your site in exchange for placing your URL on theirs.

– Personal referrals are the best way to generate interest in your site and in your business. You could do this by telling everyone you meet, or everyone you come in contact with.

Vanessa Arellano Doctor

The process of operating an Internet marketing campaign, which is also known as online marketing or e-marketing, is thru the promotion or marketing of products or services, by using the Internet as the main vehicle.

The advent of the Worldwide Web has brought many revolutionary benefits to the art of selling and marketing, and this includes the low cost of distributing information and media to a wider audience. This online method’s interactive nature, in terms of getting instant response and in eliciting customer response, are one of the best qualities of this method.

How Internet Marketing Works

In implementing a successful Web marketing program, online e-tailers need to understand that this method is a process of growing and promoting an organization using online media. This new marketing method does not simply mean ‘creating a Web site’ or promoting one, because behind that Web site is a real organization that has a clearly defined set of goals. The strategies of Internet marketing includes all facets of online advertising products, services, and websites, including market research, email marketing, and direct sales.

Benefits Of Marketing Thru The Internet

According to Web-savvy marketing people, one of the major benefits associated with this online marketing process, is being able to garner a wide amount of information. Online consumers can access the Internet and research products, as well as purchase them at any time of the day. Businesses that use online marketing can also save money because they do not need to create a large sales force presence.

To sum it up, this novel form of Web marketing helps businesses expand from just being in a local market, to a national or international level, and in a much faster way. When this method is compared to other types of traditional media like radio, print or television, online marketing does have an advantage when it comes to low startup costs.

Tough Aspects To Deal For Online Marketers

According to marketing veterans, the hardest part of running an online marketing campaign, is in finding a targeted group to market to. By creating a list, you already have a targeted group that has given you permission to market to them, as this also allows you to develop a relationship with them, as you provide them relevant information, and also suggest which products are beneficial for them. It’s much easier to market and sell to the people on your list than simply relying on cold leads, and the best part is that you can also repeat the process and sell to them over and over again.

Other Online Marketing Strategies

– Marketing Through Social Networks

Getting customers and generating sales afterwards would be better if you could also penetrate the popular world of social networking sites. Most online businesses today are now switching to social networking sites to market their services and products. Sites like Facebook, Bebo and MySpace are seen to be playing major roles, and these sites in the future would certainly be top destinations for online shoppers.

While traditional methods of marketing also offer some means of reaching its target audience, the opportunity created by Internet marketing has grown to be the most popular marketing medium, and many businnesess today are aggressively using search engine optimization and other techniques to quickly get in touch with remote consumers.

Vanessa Arellano Doctor