Search engine is practically the best tool in increasing site traffic. You need to customize your Web site to conform to the standards of search engines and aim for the top ranks of search engine results to give your site traffic a healthy boost. The right way to get this started is through search engine optimization or SEO.
What is SEO?
The concept of SEO is to optimize your Web site so that it can be covered by search engines. There are plenty of ways to do this, however, but sticking to the basics is always the best method when you are still starting out. It is true that there are more advanced methods in SEO, like building links or outsourcing your site using blogs; but these methods are quite advanced for first time users, so its best to stick to the basics first.
Keyword Optimization – Title and META Description
The first step to SEO is to optimize your site for keyword optimization. Search engine uses keywords to look for information across the World Wide Web. When there is a match on the keyword on a specific site, it will be placed on search engine results. The more keyword matches the site has, the higher the ranking it would have on these results.
Optimizing your site to contain these keywords is quite easy. You only need to concentrate on 2 specific areas of your Web page: 1) title and 2) META description. These two are commonly found under the header tags in your Web document. If you plan to create your Web page from scratch using HTML, then you can easily find them under the header tags (<HEAD></HEAD>).
You need to keep in mind that search engines would first look for keyword matches under the title and META description tags, so it’s best to start from there when inserting relevant keywords to your site.
Varying your keywords is a sound strategy in search engine optimization. For example, your main keyword “real estate” is what best describes your online venture. You can create variations like “realty”, “real estate properties”, “real estate property”, and so on. The more keyword variations you have in your site, the better your search engine coverage would be.
Publishing Keyword-rich Articles With Links
Now that you have a basic knowledge on how keywords affect search engine results, you can now expand your strategy by publishing keyword-rich articles on different sites across the Web. First, you need to optimize your articles with keyword variations and include a link of your site into its content so that readers can redirect to your site if it interest them.
Note, however, that implementing keyword optimization does not necessarily generate the desired result overnight. This requires a lot of effort and patience on your end to successfully target top ranking results in search engines. But if you persevere and update yourself in Internet marketing strategies, then your goal in Web popularity is not too far off the horizon.
Vanessa Arellano Doctor