online advertising

The leading business search engine, directory and pay-per-click advertising network, has recently announced the release of 2008 B2B Search Marketing Strategy Guide: Advice From the Pros, a free whitepaper that helps B2B marketing professionals deliver better search marketing ROI.

The guide, released by, is based on survey responses from 144 marketing agencies currently managing paid search and search engine optimization (seo) efforts for business-to-business clients.

According to respondents, certain B2B trade characteristics, which include the length of the sales cycle, target audience attributes and search engine dynamics and features, lead to different goals, strategies and tactical priorities for B2B search marketing.

“The business buying process differs from consumer buying, and search marketing strategy must adapt to effectively address unique business marketing challenges,” said Ben Hanna, VP, Marketing at “This strategy guide synthesizes best practices from the front lines to help marketers deliver better results paid search and seo results with less effort.”

The whitepaper also includes a comprehensive B2B search marketing agency directory, including agency services, location and contact information., a wholly owned subsidiary of R.H. Donnelley Corporation, is the leading business search engine, directory and pay-per- click advertising network.

Vanessa Arellano Doctor


At present, a lot of Web users are in a rush to get some .EDU backlinks. Now, why are they in a rush to acquire this stuff? It’s simple.

Since websites ending in .EDU are considered trusted sites by Google, they are generally credible, and often webmasters think that a link from an .EDU page with PageRank is more valuable than a link from another page with the same PageRank.

.EDU Backlinks Carry Greater Search Engine Weight

Today, it is generally accepted that .edu and .gov backlinks carry a larger weight for search engine algorithms. Despite the fact that search engine giant Google has never admitted it, most seo and online marketing analysts confirm that .edu and .gov links outperform other extensions in terms of search ranking and leverage. There are several ways to collect those links, and they usually depend on whether your blog or site has content that is relevant to educational and governmental websites or not.

How Would I Be Able To Get A .edu Backlink?

The first step in acquiring a .edu or .gov backlink that points to your website, is to locate sites related to your topic ending with those extensions. One way would be to use the Google operator, and combined with the keywords of your blog.

This should enable you to find an extensive list of such sites. Once you have a list of sites, try exploring them and select the ones you think would have a higher probability of sharing some external links with your blog. Lastly, contact the webmaster of those sites and point them to the content on your blog that could be relevant and valuable to those sites. It is always a good idea to link first to the sites before requesting the backlink.

Look For Sites or Blogs That Have Similar Content To Your Site

By using the Google operator, and the keywords of your blog, you should be able to locate an extensive list of sites related to your keyword. Those operators would filter and show you only sites from .EDU or .GOV domains related to your keyword. An example would be, typing these in google: “keyword”,
or “keyword”. Remember to notify the webmaster and tell them about your blog, link to them first and then ask for permission to get linked on theirs.

Look For .EDU Blogs or Forums

In searching for .edu blogs, you could also use the Google operators too. With the following operators typed in Google, you could limit the Google search to blogs or forums with the .edu extension related to your keyword.

Ex: inurl:blog “keyword”

Once you’re in, do your best to participate in the forums and discussions. And it’s important that you don’t SPAM, since this would be highly unethical. Then after, you may leave your link there.

Aside from the methods mentioned earlier, there are also other ways to get a link to your site from an .EDU website. One good example would be to design or sponsor a theme for a blogging engine, and hope that an .EDU page will use it, which happens sometimes.

Vanessa Arellano Doctor

Politics is all about social networking,and is such in many way -from getting in touch with people, talking to them, and signing them up to your cause. So, it might not come as a surprise that in the 2008 US presidential elections, online social networking websites such as Facebook and MySpace are playing a big role.

The headquarters of Facebook are in the Silicon Valley in Palo Alto, California. For a company which boasts more than 60 million users, its offices are unassuming – no big flashing signs outside, just a simple, glass-fronted building.

Facebook was only in its fledgling stages during the last presidential election in 2004. This time round, all the major candidates have a presence on the site which even co-hosted the televised presidential debates in New Hampshire.

“What we’ve done is taken this two-hour debate format and extended it to a six or 12-month debate dialogue among users who care about these issues,” says Dan Rose, Vice President of Business Development at Facebook.

Inside the HQ, graffiti decorates the walls. Here, developers work on the US politics application on the site.

“We’re giving them a way to communicate with their friends about the issues that matter to them. Users can notify their friends of which politicians they support, which makes that a very public action and allows users to talk about why they support those politicians,” says Mr Rose.

Vanessa Arellano Doctor

US search engine giant Google has slipped on economic and social-networking banana peels, reporting fourth-quarter results that missed analyst views.

Amid fears of a recession, the Web search leader’s miss came two days after archrival Yahoo disappointed investors with weak earnings and a timid outlook.

Google’s quarter was hampered by several factors, including dips in ad spending by travel and financial companies, George Reyes, Google’s chief financial officer, said in a conference call with analysts. But he called the dips “seasonal.”

More than that, Google co-founder Sergey Brin said the company is having trouble selling as many ads as expected on partner site MySpace and other social networking sites.

“I don’t think we have the killer best way to advertise and monetize social networks yet,” Brin said. “Some of the things that we were working on in Q4 didn’t really pan out.”

Google shares were down about 7% after hours, after it released the results. Investors are worried the recession will slow Google’s ad growth. Its stock is down 18% on the year, about twice as much as the Nasdaq composite.

The company still dominates search. In the U.S. last quarter, 56% of online searches were done through Google, vs. 50% a year earlier, says comScore Networks. The traffic numbers indicate that Google is showing no signs of losing ground to Yahoo or Microsoft, says Youssef Squali, an analyst for Jefferies & Co.

“Google owns the search market at an increasing rate,” he said. “They are getting (more) share even though they already own more than half of the market.” But a recession would be cause for concern, analysts say. Google relies on thousands of small and midsize businesses that buy ads to push products and services

Vanessa Arellano Doctor

BusinessThose who have businesses out there certainly desire to make it successful. It would be helpful with your business to have company website which can help you promote and advertise your company’s products and services.

With the technology nowadays, more and more people are using the internet in seeking information, products and services by the search engines. So you have to make sure that more and more people will visit your website to gain traffic and popularity. In order to achieve this, you have to make use of internet marketing that can help you out in gaining success.

You have to make use of search engine optimization, to make your website be found with search engines. Optimizing your website is very important. In optimizing your website, you can achieve your goals such as increasing traffic, be ahead of your competitors, gain lots of profits and be on the top rank of the search engines results.

There are lots of things that you should understand and in order to optimize your website. It is quite tough but you can find ways in order to gain better understanding and knowledge about search engine optimization. You can surf few websites that offer tips and guidelines about SEO. This can help you achieve information on how to optimize your website.

Titles, description, and keyword Meta tags are very important in optimizing your site so you have to gain information on what you should do to assure success. Make sure to do unique Meta tags since search engines use these tags in an assistive manner to theme your page. Make sure to choose keywords properly, you have to pick those that are relevant to your topic or subject. You can pick the right ones by keyword research and analyze which phrases that people are finding or looking.

You need to create page specific title tags by using keyword-rich with proximity. Never use same Meta tags in every pages of your website. It is better to use separate title tags in every page of your website.

In writing contents, make sure that there are unique and create these contents based on these keywords. You have to apply these keywords into your Meta tags accordingly.

These are few of the things that you should understand and do in optimizing your website to assure that you will gain lots of visitors. But if you think that you can’t do all these things alone, you can work with a SEO Company. SEO company, having how-how tools, skills, knowledge, abilities, strategies and experiences they can assure you that you can achieve your goal to be on the top rank of search engines results.

With the help of the right SEO Company, you can achieve all your goals for your company’s success. Just give few of your time in finding the right SEO Company. You can use the internet in seeking the right SEO Company that can help you out.

Eliza Maledevic Ayson

Web traffic refers to the amount of data sent and received by visitors to a Web site. Measuring Web traffic is determined by the number of visitors and the number of pages they visit.

According to some experts, when it comes to attracting visitors to your Web site, content is key. Your Web site should be more than just an online brochure, and should also serve as a valuable resource that is rich in content, and attracts your target market and keeps them coming back.

Why Is It Necessary To Drive More Customer To Your Site

The process of driving customers and prospects to your Web site is vital for its success and survival, and should help in increasing your company’s sales and revenue.

In the past few years, there have been many types campaigns, ads and concepts that claim to significantly increase traffic on your site, and many don’t seem to work effectively, and some cost a lot of money. It turns out that marketing your web site is not too different from marketing your phone number. And you may not necessarily have to spend a lot and blow your annual marketing budget on it.

Approaches In Increasing Web Traffic

– For those who are looking for innovative ways and ideas to increase traffic to their Web site, consider adding more content that visitors will find useful. One of the best ways to do this is by adding newsletter-style articles to your site.

– The important aspects that go into the crafting of an effective customer newsletter could also be applied to helping make your Web site more successful.

In both cases, you may wish write and feature interesting and useful content that will help attract prospective customers, inspire confidence in your firm, enhance your business’ reputation and encourages repeat visits or purchases. It would also be good to highlight a specific service or product: Write articles that will describe to customers how your specific products or services can benefit them.

For example, a care stereo manufacturer could write about their newest model, and how it uses new technology to let you keep track of your favorite FM stations through satellite or GPS. A antivirus software firm might highlight its new plug-in and show how it makes tracking viruses much easier than ever.

– Promote your Web site by giving presentations, speeches or writing articles that promote your site. You could also join networking group or civic organization. Volunteer to speak or to write an article about a relevant subject. Mention your site frequently in the discussion or article, whenever appropriate.

– It would also help to send announcements to everyone on your contact list and to a targeted mailing list of prospects.

– You could also trade links with customers and other relevant sites. If there’s a site out there that sells a complementary product or service, you may offer to place their link on your site in exchange for placing your URL on theirs.

– Personal referrals are the best way to generate interest in your site and in your business. You could do this by telling everyone you meet, or everyone you come in contact with.

Vanessa Arellano Doctor

You have friends. Your friends have other friends. The other friends of your friends have also other friends and so on and so forth. This pattern of acquaintances and friendship can be called a network – more specifically a social network.

But the people you call acquaintances or friends are not with you because they just happen to be with you. They have become part of your lives since you have things in common or you have the same interests.

This concept of social networking not only applies in the real world but also in the virtual world called the Internet. There are a lot of communities all over the information superhighway which were built because of a certain interest which are shared by each and every member.

In the old days, social networking may have just been a way to be able to meet people who have the same interests as you do. But today, it has become a very useful tool in online businesses.

Defining Social Networking

Ever since man has developed communication, social networking has already existed. Even today, all of us are bound by its mechanics and a very good example of this is your friends. Your group of friends alone can already be called a social network – you have the same interests. And when you meet new people, make acquaintances and make new friends, this can be considered as social networking.

For those people who are aware of this idea can see this as an opportunity that can be taken advantage of. An example of this would be the world of business and trade. Companies and firms who share the same interests would forge ties with each other to strengthen and fortify their businesses.

Simply put, social networking is making connections with a person or even a group of people who share the same interests as you do.
Social Networking and Online Businesses

If it works “offline” then it would also work online. The citizens of the Internet, specifically the entrepreneurs of online business, have seen the power of social networking. Because of this, they have developed methods on how to utilize this to their advantage.

A method they have developed is called business bookmarking which is a variation of the ever so popular social bookmarking. It utilizes the power of networking online but this time in the context of businesses. It has become a very effective method for both small and big businesses who want to reach to people all over the world. With the help of the network of business bookmarking, businesses were given the opportunity to reach more people and have a bigger audience.

Just like networking in the real world, the basic rule still applies – it is all about having the same interests. In the Internet, online businesses who have the same interest would contact each other. If all goes well, they would forge a partnership, an alliance if you may call it, to boost their status.

Vanessa Arellano Doctor