Search engine optimization is used to increase the traffic of your site to promote your own personal agenda or an online business venture. Many Webmasters take advantage of the Internet to increase their popularity without even taking into consideration the proper methods to get this done.

In truth, search engine optimization is not a simple process. It involves a lot of time and effort on your end to get it done. But if you get it done perfectly on the first try, then it is quite possible that you will be wallowing in success in any venture that you turn your site into. Interested? Read on further!

Basic SEO: Understanding Search Engines

Before you can start implementing SEO methods and strategies on your site, you first need to understand how search engine works and how it can increase your site traffic when used. First, search engines are online tools that allow an individual to search for information in the broad expanse of the Internet through the use of keywords.

Search engines will use the keywords keyed in by the user and look for specific matches in different sites on the World Wide Web. If a match is found, it will be placed in search engine results for an individual to use.

Note, however, that not all results from search engines are useful to an individual. In most cases, the first page of search engine results are the most utilized of all. So in order to increase the traffic of your site using search engines, you need to target the top rank list to be successful in this project.

Keyword Optimization

Since keywords play an integral role in search engine results, its only sound thinking to place these in your site so that you will be included in search engine results – this method is called keyword optimization.

The first step of keyword optimization is to come up with a set of keywords that will reflect the content of your site. Try to vary your keywords so that you can expand your search engine coverage with it.

Now that you have come up with a set of keywords to be used in your site, you need to place it in strategic areas to maximize its use; such places in your site include:

• Site address or domain name
• title of your site
• description of your site
• content in different pages of your site

Note, however, that spamming these keywords on your site can guarantee a high ranking position in search engine results. But the only drawback here is that you can get banned by these search engines or your site gets black listed in their index.

Vanessa Arellano Doctor